Value your business and your life. Thinking like a buyer with an exit mindset gives you more personal freedom and financial security. It ensures that the time, money, and effort you put into your business pays you back now and in the future, should you decide to sell. Thinking like a buyer encourages you to focus on the company’s value from an outsider’s point of view—someone who isn’t emotionally attached to it, but is interested in how much money it can generate and how much time, money, and effort that will require.