ACCELERATE GROWTH

Why do so many business people think their valuation is higher than it really is? It’s usually because either their product, infrastructure, conversation, or a combination thereof, is dragging down the entire valuation, but many don’t realize it, because our emotions color our perceptions.

Adopt an exit mindset and take steps to create an exit product, exit infrastructure, and exit conversation. The exit price you would get for your company should be your key metric. Create an exit business so that when the time comes to sell, you’ll get a price you deserve.